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Conversion Rate Optimization Analyst

Full Time
St. Louis, MO
Posted Today
Job description
Our Customer is the world's learning company, with 32,000 employees across 70 countries worldwide. Their unique insight and world-class expertise come from their long history of working closely with teachers, learners, researchers, authors, and thought leaders. Their products and services are used by millions of teachers and learners around the world every day. Whether it’s training school leaders or educating professionals, they are helping people make progress in their lives through learning.
We are seeking a Conversion Rate Optimization Analyst on a contract basis to help support our customer's business needs. This role will provide World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

What You’ll Do:
Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
Increase conversion rates and drive qualified inquiries.
Improve customer’s user experience and increase the conversion to life change.
Contribute to the development and evolution of CRO strategy, identifying opportunities across the marketing website and product onboarding experience.
Collaborate cross-functionally with marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally on the execution of optimization efforts.
Monitor and report on key metrics across different marketing channels, different buyer segments, and different parts of the customer journey.
Manage intake of A/B and multivariate testing hypothesis from marketing and product stakeholders.
Deliver results without biases across teams and business units for a continuous feedback loop and utilize prior results to drive future initiatives. Update benchmarks and results to share with proper stakeholders.
Proactively inform the marketing team on what's being tested, why, and expected results.
Build experiments in Optimiz360 and manage the testing timeline and results in communication
Coordinate the implementation of winning experiments in the CMS with the web development team.

Must Haves:
2+ years experience in marketing and site optimization, with emphasis on UI/UX Conversion Optimization.
Strong analytic skills and ability to relate results to client business objectives.
Interpersonal and communication skills to effectively communicate test results, insights, and recommendations to internal teams.
Ideal experience in HTML, CSS or JS.
Working knowledge of web analytics and online testing applications such as Google Analytics, Optimize360, HotJar, DataStudio, and Figma
Experience with user feedback platforms such as UserTesting, SessionCam, Qualaroo, Loop11, Kampyle, etc.
Experience with testing and optimizing responsive design for mobile sites and landing pages
Experience in digital marketing for lead generation, channels, sources, best practices, and KPIs
Foundation in statistics with analytical & problem-solving skills
Provides insights that facilitate the development of plans for partner promotion
Executes against partner marketing plans to deliver results that exceed defined objectives

Education:
Bachelor’s degree is required.
Hours & Location
This position is located onsite at our Customer’s St. Louis, MO office.
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have US residency at the time of application.
Please Note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. Prior to coming into our offices, contractors will be required to attest that they are fully vaccinated.
Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

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